Tuesday, September 29, 2009


Students are given the Vault taste challenge in the Walker Adams Mall on Tuesday. Vault's next stop is Oklahoma State University.

Coca-Cola Company Promotes Vault to Students
The Coca-Cola Company has started a nation-wide tour promoting Vault, their citrus flavored soda with a kick, to persuade the young adult demographic that Vault is better tasting than Mountain Dew.

On Tuesday Vault set up a taste challenge in the Walker Adams Mall where students could compare the taste of Mountain Dew and Vault. Oklahoma is currently a Mountain Dew state, according to Vault field manager Les Redman. However, after researching at the State Fair of Oklahoma the past week, 70 percent of taste-testers have switched their preference from Mountain Dew to Vault.

“Vault is a man’s drink,” said Vault assistant field manager Djuante Woods. “This drink is for people who wake up early in the morning, have a busy schedule in front of them and want to get through the day”.

The next stop for the Vault promotion tour is at Oklahoma State University.


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